Non-profit organisation City to Sea is launching 'Be a Good A**hole,' a campaign taking a stand against the use of wet wipes and their damaging impact on the planet.
The charity have partnered with world-famous actor and voice of Gollum, Andy Serkis, to voice over a short film featuring an animated talking a**hole that calls on people to dispose of wet wipes responsibly.
The campaign is raising awareness about wet wipes polluting our waterways and oceans, and pushing our sewage system to breaking point. While 'fatbergs' get the headlines, in reality they're made up of just 0.5% fat, and a whopping 93% baby wipes, and in 2018, the UK used over 10.8bn wet wipes. This inspired City to Sea to take action and call on people to Be a Good A**hole.
See the video here: https://www.youtube.com/watch?v=LcaAeDrOwI8&feature=youtu.be